SNNERGY
The Art Director
A Blend of Elegance and Storytelling
September 2025
In the digital age, a strong online presence is no longer optional—it’s essential. After many years of working at a relentless pace, I realized I owed this to myself. From the 1990s, when I first stepped into a print shop to design custom letterpress business cards, to today—running my own freelance studio and serving a diverse portfolio of clients—the journey has been long and transformative. Now, I’m at the point where I feel it’s time to create something just for myself. And here you are—welcome.
SERVICES
Content Strategy, UI/UX, Book and Magazine Designs
Brand Overview
SNNERJI (and its global voice, SNNERGY) was born from the desire to share nearly three decades of creative experience with a wider community. It reflects both my personal journey and my professional evolution—from print to digital, from local projects to international collaborations. The brand is not just a portfolio; it is a space to inspire, connect, and create meaningful design conversations. Above all, it represents my commitment to building with purpose, passion, and synergy.
SNNERJI | SNNERGY is a creative brand that unites decades of design experience with a vision to inspire, connect, and shape meaningful visual stories.
Behind SNNERJI | SNNERGY lies a journey shaped by nearly thirty years of design, publishing, and visual storytelling. What began in the 1990s with a passion for print has evolved into a lifelong pursuit of creativity across media, cultures, and technologies. This brand is more than a showcase—it is a personal space where I bring together past experiences, present projects, and future explorations. It reflects both the discipline of craft and the emotion behind every design decision. Through this site, I hope to share not only my work but also the insights, lessons, and inspirations gathered along the way. Ultimately, SNNERJI | SNNERGY is a bridge between personal passion and a wider creative community.
Approach
'I'm telling a story...my own story :)
I believe that every project carries a story, and I place great value on uncovering and amplifying that narrative. For me, a strong story is not a burden but a guiding force—it shapes the design, fuels the process, and ultimately makes the outcome far more authentic. Some designers might argue the opposite, seeing strong stories as demanding: more details, more time, more effort. I see them differently. The richer the story, the more naturally the design flows, and the more powerful the final result becomes. It is in those moments, when story and design meet, that you truly realize the real measure of your talent and its impact. This belief is what guides my creative approach across all projects I take on.
Design processes are shaped by comprehensive discovery phases—where competition is analyzed and the preferences and behaviors of the target audience are carefully explored. Client input is valuable, but it does not always reflect the full truth of a project, as the information shared may depend on the seriousness or focus of the department providing it. Our distinction lies in our ability to bridge this gap: by drawing from diverse client experiences, we ensure that every new collaboration benefits from accurate insights and a broader perspective. This is where our true value becomes clear.
Process
Design thinking should emerge through the balanced combination of flexible, adaptive methods—approaches that can be updated and refined as needs evolve. Without this adaptability, projects risk becoming like water blocked by a dam: they may deepen and appear productive in one place, yet leave other areas dry and neglected. And those dry areas are often the most innovative ones, where growth and renewal are urgently needed. Our process is built to prevent that stagnation, ensuring that each project remains dynamic, resilient, and capable of inspiring progress across every dimension it touches.
In essence, the clarity of my goals is directly proportional to the clarity of this website. Every part of this site carries a story that reflects my design philosophy. Each story, even in a small way, can serve as a source of light for those who need it. What matters is not filling our “bag of ideas” with as many lights as possible, but focusing on those that are functional, applicable, and capable of moving us to the next level in a healthy way. Otherwise, unnecessary sources become nothing more than a burden—slowing us down and holding us back.
My design philosophy is built on the idea that design should stand out, be highly recognizable, and create an emotional connection with its audience. Sometimes this requires stories hidden in the details; other times, it calls for presenting the story itself with minimalist elegance. When a design carries the true signature of its creator, that becomes the ultimate challenge—and the truest measure of its value.
Design Principles I Stand By
A portfolio is like the natural landscape of a design garden. If the soil is fertile—meaning adaptable, open to change, and nourished by creativity—the landscape will naturally grow and flourish, captivating everyone who sees it. But if you focus only on filling the portfolio for the sake of abundance, the garden may grow out of control, covered with weeds—unproductive works that bring little satisfaction. In the end, if you want to truly delight the visitors you invite into your garden, you must approach portfolio building with great care and attention.
When I look at a design in its final form, I know it has become a seed worthy of planting in my design garden only when my eyes have seen it, my mind and talent have shaped it, and my heart has approved it. If the design brings me joy, then most likely, it will also bring satisfaction to those who experience it.
Product Images
"Your design may receive praise. Your project may be spoken of like a legend passed from one person to another. It may even serve as a source of inspiration for those who come after you. Or, on the contrary, it may face criticism. In truth, every work, every project, every design is only a small reflection of your design philosophy. Moving forward without arrogance in the face of praise, and approaching criticism with maturity, will always elevate you to a higher level. But works that are deemed unworthy of either praise or critique are like the wind—passing quickly and leaving no trace." — Sinan Ozdemir
Achievements
"Over the course of nearly three decades, I have directed the design of hundreds of magazines, books, and visual projects distributed across multiple countries and languages. My work has been recognized through international awards, media features, and the trust of distinguished publishing houses. Each achievement is not just a milestone, but part of an ongoing journey to push the boundaries of design and visual storytelling."
— SNNERJI-SNNERGY
While creating this website, I strived to make it visually compelling and a true reflection of myself. Although I have designed and consulted on many websites for other brands, I did not expect to feel this level of excitement for my own project. Perhaps it is because, for the first time, I am making a genuine attempt to express myself through this medium. I hope you feel the same sense of excitement as you explore it.
I believe this website project has strengthened my digital presence. Over time, it will evolve to become more responsive, more interactive, and more engaging for its visitors. My goal is for it to serve not only as a showcase of my work, but also as a platform to share insights, stories, and experiences that connect with a wider creative community.
Audience engagement
Satisfaction Rate
Visit Portfolio → [Behance / @snnerji https://www.behance.net/snnerji]
